Qualitative research – understanding & exploring
- Focus groups
- In-depth interviews
- Observational
- Online methodologies (eg communities, discussion forums)
Quantitative research – measuring & evaluating
- All survey methodologies (eg, online, telephone) – simple profiling through to complex multivariate analysis
Marketing intelligence analysis (synthesis of available marketing & customer information)
- Internal sources (eg, research, customer, sales data)
- Consumer generated (eg, online forums, social media/networks, blogs)
- Published information (eg, journals, industry, market)
- General market and population data (eg, ABS, industry)
Marketing & brand strategy (eg, planning workshops, strategy development & review)
Research & consulting support (eg, assistance with research design, execution & management)
Our philosophy How we work
